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Turn a real industry problem into an AI venture
Have an AI idea that could meaningfully improve how work gets done in your sector? Here’s where you can test it, shape it, and build it into an industry-transforming venture.
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Turning AI ideas into value-led ventures
Our staged process is designed to reduce risk early, validate what matters, and give you clarity and confidence at every step.




We partner with industry experts
- Who can clearly see where AI could change how work gets done in their field
- Who brings deep industry knowledge and networks
- Who are new to building AI ventures, and want a trusted partner to do it properly
We work shoulder to shoulder with you from the outset: shaping the strategy, developing the platform, and supporting you as you scale globally.

Building your strategic roadmap
Uncover the risks, commercial opportunity and strategy for success so you can build your venture with clarity and confidence.
$15,000
UVP
- UVP Definition
- Customer Discovery
- Problem/ Solution Analysis
- Competition Analysis
GTM
- Phased GTM Roadmap
- Channel discovery
- Funnel Design
- Messaging framework
- Business Model Strategy
Product
- Phased Product Roadmap
- Product Scope and Quote
- Product Hypothesis
- User Journey Mapping
Why a venture studio?
Building an AI venture takes more than a good product or a single capability in isolation.
As a venture studio, Mayfly brings product insight, go-to-market strategy, technical execution, and network in one integrated team, with shared ownership from the start.
We partner with a select group of ventures, working closely to shape them with care and build with both commercial intent and technical depth.
SOFTWARE DEV AGENCY
Optimised for Volume
Development only
All costs covered by you
Short-term engagement
MAYFLY VENTURES
Select high-potential ventures
Strategy and development in one team
Costs shared with Mayfly
Partnered from idea to scale
STRATEGY FIRM
Optimised for volume
Strategy only
All costs covered by you
Short-term engagement
Why Mayfly is aligned from the start
One Trusted Partner
You work with a single integrated team from validation through to scale, reducing complexity, handovers, misalignment, and unnecessary delivery risk.
Clarity with Confidence
We define a clear product and GTM strategy, then execute it in stages, so you always understand what’s happening, why it matters, and what comes next.
Co-Investment Model
We share the costs and the commitment. Our co-investment model reflects our long-term belief and focus on making you successful. We win when you win.

Who we are
Mayfly is an Australian venture studio.
We co-build with industry experts to turn AI insights into real-world ventures that hold up, way beyond the idea phase.
Got an industry problem you want to solve?
If you’re an industry expert with an idea for how AI could meaningfully improve the way things work in your field, we want to hear about it.
The first discussion is simply a chance to talk through the opportunity, find some clarity, and see whether a venture studio partnership makes sense. Early ideas are welcome.