Our Venture Strategy Approach
Every Mayfly venture begins with a Venture Building Engagement.
This process uncovers risk early, identifies the commercial opportunities, and defines the strategic direction. It centres on three connected pillars: Unique Value Proposition, Go-To-Market Strategy, and Product Strategy. Together, they form the foundation for building a venture that can scale with success.
Every strong venture starts with a clear, defensible reason to exist.
This first stage is about deeply understanding the problem you’re solving, who it matters to most, and where genuine value can be created. We work with you to define:
- The specific problem worth solving
- Who experiences that problem most acutely
- Why your approach is meaningfully different
- Where durable commercial value sits
A strong GTM strategy turns your UVP into traction.
This stage focuses on understanding your customer in depth - how they think, how they buy, and what drives action. From there, we design a GTM approach that validates demand early and creates a path to scalable growth. This includes:
- Defining clear customer segments and decision-makers
- Crafting messaging that speaks directly to real pain points
- Designing pricing that balances adoption with long-term value
- Selecting adoption channels that can be tested early and scaled with confidence
- Building funnel stages that move prospects from interest to conversion
Product strategy ensures you build the right things, in the right order.
We begin by mapping the customer journey to understand how value is actually experienced across stakeholders. From there, we define the features and functionality required to solve the most important problems first. This stage focuses on:
- Reducing time to value for early users
- Prioritising features that unlock adoption and learning
- Creating a clear, phased roadmap aligned to commercial goals
The result is a product direction that supports go-to-market execution from day one, while leaving room to compound value as the venture grows.
“Building a platform is easy. Building a successful AI business is not. Venture strategy exists to answer the hard questions early: what to build, why it matters, who it’s for, and how it will grow. At Mayfly, strategy is defined rigorously, ensuring every feature, workflow, and growth decision is anchored in real user needs and commercial reality.”
Joe Young
Co-founder, Mayfly Ventures
Who we are
We're a Venture Studio, here to turn your AI idea into an industry transforming venture
Mayfly combines product insight, GTM strategy, technical execution and network in one integrated team.
We partner with a select group of ventures, shaping them with care and build them with a commercial and technical depth.
Our staged process is designed to reduce risk early, validate what matters and give you clarity and confidence at every step.
The Venture Building Engagement:
UVP
- UVP Definition
- Customer Discovery
- Problem/ Solution
- Competition Analysis
GTM
- GTM Roadmap
- Channel discovery
- Funnel Design
- Messaging
- Business Model
Product
- Product Roadmap
- Scope and Quote
- Product Hypothesis
- User Journey Mapping
$15,000
The roadmap to turn your AI idea into a scalable venture
Our staged process is designed to reduce risk early, validate what matters, and give you clarity and confidence at every step.
Set the direction with insight
We combine your industry insight with our AI venture expertise to shape a clear strategic roadmap - defining where to focus, what matters, and how value will be created over time.
Reduce risk before building
We test the fundamentals before any development begins. Market size, business model, demand, and AI feasibility are assessed early, so decisions are grounded in evidence.
Built to perform, scale, endure
With our deep expertise, we design and build high-performing, reliable, and scalable AI platforms to support your venture’s long-term growth.
Supporting growth beyond launch
Our involvement doesn’t stop at release. We stay close as the venture grows, supporting capital raising, product evolution, and adoption as momentum builds.
Got an industry problem you want to solve?
If you’re an industry leader thinking about how AI could meaningfully improve the way things work in your field, we want to hear about it.
Let's chat opportunity
Rosie, Venture Building Strategist
