Competition Analysis
Define your edge
The strongest AI ventures don’t rush in blind. They take the time to understand the landscape - and choose their path deliberately.
Competition analysis isn’t copying features or chasing what others are doing. It’s about recognising where the real opportunity is to win.
Making sense of the competitive landscape
Before deciding what to build or even how to position it, you need a clear view of how the problem is being solved today, who customers are already turning to, and where those solutions leave gaps. This understanding can move you forward, focusing your effort on where it can create the most impact.
Competition can feel overwhelming, especially in crowded or established industries. The Mayfly approach is designed to cut through that noise - giving you a clear, practical view of where you’re really competing and where opportunity exists. In 3 steps.
It's clarity before competition.
We begin with a broad view of how the problem/ process is currently being addressed.
This includes both direct competitors and indirect competitors, because customers don’t compare your product only to similar software, they compare it to everything possible alternative.
The alternatives solution can be a manual process or fragmented tools stitched together.
In many industries, these indirect competitors represent the true status quo you’re competing against
We combine your industry knowledge with further stakeholder and desktop research to analyses the market landscape.
For each competitor, we assess:
- What problems and workflows they prioritise
- Their core strengths
- Where friction, compromise or limitation exists
For direct competitors, we go deeper into:
- Feature and workflow coverage
- Pricing and business model structure
- Adoption levels
The goal of competition analysis is not to be “better at everything”.
It’s to clearly define:
- Which customer pain points are not being addressed well
- Which compromises customers are currently forced to accept
- Where a more focused, purpose-built solution can win
By deliberately choosing what not to compete on, you create space to deliver disproportionate value where it matters most.
With this clarity, you can define:
- Define the unique value the venture aims to bring
- What the product must deliver exceptionally well
- How the venture should be positioned to convert users
Who we are
We're a Venture Studio, here to turn your AI idea into an industry transforming venture
Mayfly combines product insight, GTM strategy, technical execution and network in one integrated team.
We partner with a select group of ventures, shaping them with care and build them with commercial and technical depth.
Our staged process is designed to reduce risk early, validate what matters and give founders clarity and confidence at every step.
Building your strategic roadmap
Uncover the risks, commercial opportunity and strategy for success so you can build your venture with clarity and confidence.
$15,000
UVP
- UVP Definition
- Customer Discovery
- Problem/ Solution Analysis
- Competition Analysis
GTM
- Phased GTM Roadmap
- Channel discovery
- Funnel Design
- Messaging framework
- Business Model Strategy
Product
- Phased Product Roadmap
- Product Scope and Quote
- Product Hypothesis
- User Journey Mapping
Bring your idea to the table
Book a complimentary strategy session with our team
If you’re an industry expert thinking about how AI could genuinely improve the way things work in your field, we’d love to hear about it.
The first discussion is simply a chance to talk through the opportunity, find some clarity, and see if there’s a fit on both sides. Early ideas are welcome.
