We accelerate
ideas to Product
Market Fit
We invest our time in you, so our success is aways contingent on yours. When you work with Mayfly, you become our partner, not a customer.
Product Strategy
Applying intellectual rigour to define a killer feature set, robust tech stack and game plan to get to launch cost effectively and time efficiently while delighting users.
Product Development
No-code to full-stack and everything in between. Our team has the experience to get your ideas to market fast and iterate even faster on your journey to PMF.
Product Design
Inspired to create moments of delight, we leverage human-centred design and first principles to craft digital products people actually want to use.
GTM + Capital Raising
Reach your audience and impress investors through structured and tailored Go-To-Market and Capital Raising strategy and execution.
Our startups are tackling problems worth solving
Hear the stories of how they went from idea to launch.
Getting to Product-Market Fit ain't easy
The journey to PMF is treacherous and confusing but we’re here to help. This Mayfly guide outlines a step by step process to take you from idea to PMF including:
↘ Finding a problem worth solving
↘ Validation your Unique Value Proposition
↘ Building your MVP
↘ Go-To-Market Strategy
↘ The Feedback Iteration Loop
Access our Toolkit
This notion doc provides a template for everything you need to go from idea to PMF, including defining your Ideal Customer Persona, creating financial models, designing marketing funnels, investor hit list tracking and everything in between.
Founder Lab
Being a founder is lonely. That’s why we started a community program called Founder Lab. So you have fellow founders and mentors to share wins with, tackle problems together, keep each other accountable and talk s#!t with.
Equity and fee free. Applications for Season 1 no open.
Mission
We back industry experts tackling problems worth solving and accelerate them to product-market fit
Values
We Speak With Both Kindness And Candour. We run our business on five key values.
Vision
Put Melbourne, Australia on the map for the world’s most innovative startups (not just for good coffee)
Team
We're a team of builders with specialities across product, GTM and capital raising.