AI Venture Studio · Melbourne

The expertise is yours.
The execution is ours.

Mayfly is an Australian AI venture studio. We work with industry leaders to validate, build, and scale AI ventures, starting with the strategy and commercial foundations most teams skip.

See how we work

Most AI ventures fail before a line of code is written.

The expensive mistake isn't a bad build. It's building the wrong thing. The commercial case goes untested. The scope undefined. The result: a product that works but doesn't sell, or a build that costs twice as much as quoted.

The four-week Venture Building Engagement maps the opportunity, stress-tests your assumptions, and defines exactly what to build and how much it will cost before any development spend is committed.

our approach

A clear path from idea to build.

Each stage has defined deliverables and requires your sign-off before anything progresses. No lock-in contracts.

01

Validate

Four weeks. One sprint.
We assess commercial viability, define the product strategy, and map the build roadmap, giving you the clarity to decide whether, what, and how to build before a cent goes to development. From $15,000.
Book a call to discuss your venture →
02

Build

Design and development
With validated foundations in place, we move to product design and development. One integrated team. Scalable architecture. No handovers between agencies. From $50,000.
Explore how we help fund this →
03

Scale

Beyond launch
Post-launch is where most products stall. We stay with you through iteration, user adoption, and growth strategy, helping you turn a working product into a defensible market position.
Discover the Venture Studio advantage →
PORTFOLIO

Ventures we've built.

PSYCHOLOGY
Practice management

Virtuosa AI

Built for Australian psychology practices. Replaces fragmented admin workflows with a single AI-driven system.

Live
HEALTH & SPORT
Performance analytics

Runalytics

Running analytics that surfaces meaningful progress data from Apple Health, built for serious amateur athletes.

Building
LOGISTICS
LOGISTICS COMPLIANCE

DGC

A world-first platform that turned a 24-hour manual process into a 4-hour automated task.

Live
who we are

One team. Strategy, design, and build under one roof.

Mayfly is not a development shop that takes a brief and disappears. We are a venture studio: a small, integrated team that brings commercial strategy, product design, and technical build capability together from day one.
We work with a select group of ventures at a time. That means every client gets senior attention, not a handover to juniors once the contract is signed.
Australian-based. No fragmented delivery. One point of contact from your first call to your product launch.

Is this right for you?

A partnership, not a transaction.

01

Mayfly is right for you if

You've spotted an opportunity within your industry. You want it built properly, with a partner who stays accountable from strategy through to launch.
You have a specific operational problem or industry opportunity where AI could create real value, not a vague interest in the technology.
You're ready to invest in doing it properly. You'd rather validate first than commit $150K to the wrong thing.
You want one partner across strategy, build, and beyond. Not a vendor who hands off and disappears.
02

We're probably not the right fit if

There's nothing wrong with these needs, they're just not what a venture studio is built for.
You want to skip validation and start building straight away. Without knowing what to build and why it will sell, that's how budgets get wasted.
You're after a months-long strategy process that ends in a polished deck. We work in focused sprints with defined outputs, not extended consulting engagements.
You don't have any budget to invest in your idea. We're not a VC fund and we don't invest with cash.
COMMON QUESTIONS

Questions, answered
with honesty.

Launching an AI venture comes with real questions. Here are the ones we hear most - and clrear, honest answers from our team.
Have a different question?
01
Who owns the venture and the IP?
01
Why validate before building?
01
How much does it cost to work with Mayfly?
01
How is this different from hiring an agency or consultancy?
01
What exactly does a venture studio do?
01
How much does it cost to work with Mayfly?
01
Who owns the venture and the IP?
01
How do we structure the partnership?
01
What exactly does a venture studio do?
LET'S TALK

Got an AI idea
worth building?

Start with a free 30-minute call. We'll listen to the idea, ask the right questions, and tell you honestly whether we think it has commercial potential.
No pitch. No commitment. Just a straight conversation.