AI is the single biggest threat and opportunity for consultancies.

We believe the future belongs to the consultancies that transform their expertise into scalable AI platforms. Our collaborative approach combines your industry knowledge with our technical expertise to build ventures that don't just survive the AI revolution, they lead it.

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Who we are

We’re a team of engineers, designers and venture builders. We partner with industry experts to build and launch AI and software ventures.

We combine your insight and network with our proven playbook and venture building expertise to turn bold ideas into globally scalable products.

We back ventures with capital. With skin in the game our support goes far beyond deliverables, we’re an invested partner in your success.

Here to support from idea conception, to commercialisation and well beyond launch.

Who you are

An industry insider with deep domain expertise with the network and connections to gain early adopters. You’re ready to disrupt your industry and are looking for a venture partner who understands launching tech and AI ventures to go on this journey with you.

What you get

Gain access to our team who will guide you through the process of launching an AI Venture. From the strategy to the execution. Everything from crafting your product strategy and your GTM strategy to building your technology and providing you access to capital.

What we get

We get access to the industry insiders who understand the processes and pain points in the industries which we don’t have an inside view on, to enable us on our mission to put Australia on the map for launching successful tech ventures.

Hey I'm Rosie, a Venture Builder at Mayfly Ventures.
Let's jump on a call to explore big ideas together.

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Our Venture Building Service

Building a product is easy. Building a business venture is hard. The Venture Building Engagement is a three week process uncovering the risks, commercial opportunity and strategy for success. This process focuses on two key areas; GTM Strategy and Product Strategy.

Understanding GTM Strategy

Your Go-To-Market (GTM) Strategy lays out how to validate your assumptions, turn research subjects into early adopters, find reliable awareness channels to scale, until you hit product-market fit.

Joe Young, Mayfly Ventures GTM Strategist

Together we define a comprehensive strategy to send the right message, to the right person, in the right way, at the right time. Your current client base is a powerful weapon which allows you to automatically have what most SaaS founders struggle to find: access early adopters who trust you.
That means your consultancy becomes your built-in go-to-market strategy. We can use this to gain early adopters and find first revenue and scale from there.
Together we define a comprehensive strategy to send the right message, to the right person, in the right way, at the right time. Your current client base is a powerful weapon which allows you to automatically have what most SaaS founders struggle to find: access early adopters who trust you.
That means your business becomes your built-in go-to-market strategy. We can use this to gain early adopters and find first revenue and scale from there.

Joe Young, Mayfly Ventures GTM Strategist

The process includes:

  • Defining your customer segments, demographic and psychographic
  • Crafting messaging that directly addresses core pain points
  • Designing a pricing model that balances adoption and margin
  • Selecting awareness and acquisition channels
  • Building funnel stages to convert awareness into paying user
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Understanding Product Strategy

Your Product Strategy defines a product hypothesis that captures your unique value proposition. Then, we translate that into a living roadmap that:


  • Delivers tangible value early
  • Unlocks key stages of your GTM strategy
  • Prioritises development based on commercial priorities and risk management

Geo George / Mayfly Ventures Product Strategist

"Product Strategy is more than just a feature list.it’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins."
Product Strategy is more than just a feature list. It’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins.

Geo George / Mayfly Ventures Product Strategist

The process includes:

  • Defining key feature sets that unlock user value
  • Creating customer journey maps designed to reduce time to value
  • Creating a proposal to estimate the time and costs of a stage development
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Hey I'm Rosie, a Venture Builder at Mayfly Ventures.
Let's jump on a call to explore big ideas together.

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Multi-chain reasoning: the big threat to service based businesses

Multi-chain reasoning is AI's ability to think through complex problems and tackle it by systematically working through multiple steps of thought.

AI models can cross-reference previous insights, go down different logic paths based on the outcomes of previous steps and derive deep insights. This means AI will be able to do many service based tasks. Even service roles which require deep-thought such as consulting.

In June 2024, Open AI released GPT-4o which saw a significant increase in AI's multi-chain reasoning ability. As AI is increasingly used by businesses to save time, this presents an inevitable race to the bottom for any time and materials service based industry.

Some service based businesses will set up custom GPTs to help produce insights and install an AI receptionist and do AI invoice management. This will help improve margins short term but this just means you're in a better position to win the race to the bottom.

But it's not all doom and gloom, in fact the AI evolution will be used to create incredible growth for some forward-thinking business owners.

How do I use AI to unlock growth?

Imagine an AI platform that thinks like your best team member, but runs 24/7, never forgets, and never burns out. Building a bespoke multi-reasoning platform designed to think through a niche set of problems based on your unique frameworks and trained on all your past engagements can produce results magnitudes better than the latest Open AI models.

This is not procedural automation for your business. By packaging your experitise into an AI platform you are creating an entirely new business pillar with a fundamentally new offering, Software as a Service (SaaS).

With smart engineering, many service based business can replicate their entire service offering digitally.

Not only know do you have a business pillar in which revenue is no longer tethered to worked hours, designed effectively, the right platform effectively cuts through pain points of running a service based company.

Problem

Takes a long time to deliver service.

Solution

AI can deliver service instantly.

Problem

Support is limited to staffed hours.

Solution

AI can provide 24/7 support.

Problem

It's hard to scale as recruitment and retention is an expensive challenge.

Solution

Your platform can scale revenue generation independent of team size.

Problem

Service quality is inconsistent dependent on team member.

Solution

Deliver high quality results everytime.

While off the shelf LLM tools such as ChatGPT and Gemini can provide some efficiency gains, building a bespoke platform custom built for your industry has unique advantages. It's taking this leap which allows you to license a digital solution to your customers and competitors.

Building an ecosystem, not just a service

Expanding beyond a service business into complementary pillars, such as technology and data services allows you to build lasting brand equity and commercial mass. This allows you to own an ecosystem and not just a service.

Hey I'm Rosie, a Venture Builder at Mayfly Ventures.
Let's jump on a call to explore big ideas together.

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Funding

While our aim is to get you to be generating revenue within 6 months there is a capital investment involved in launching a tech venture. There is a range of funding options available which can reduce your risk and in some cases completely offset the financial costs of launching.

Case Study

Here’s how our team of designers, engineers and venture building disrupted the logistics industry.

The Challenge

Route optimisation is already complex for logistics companies with driver, vehicle and destination variables. Xtreme Freight specialise in transporting dangerous goods which create exponentially more complexity with thousands of goods compatibility requirements.

The Solution

Mayfly learned every step of the value chain and industry landscape to define a strategy around an API first solution which would allow for a GTM strategy with far penetrating reach while limiting development requirements.

Mayfly’s team of designers, developers, and AI engineers works in rapid sprints to bring the vision to life which effectively turned a 16 hour process into a 4 second task.

Marco Santiago/ Mayfly Ventures CTO

"Everything we build is guided by the roadmap, focused on cost efficiency, performance, and scalability.
From MVP to revenue-generating product, we ensure every sprint moves you closer to traction."
Everything we build is guided by the roadmap, focused on cost efficiency, performance, and scalability.
From MVP to revenue-generating product, we ensure every sprint moves you closer to traction.

Marco Santiago/ Mayfly Ventures CTO

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AI Curious? Let’s talk.

We would love to learn more about your business and explore how we can work together.

Start your AI Journey

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Join us at one of our Industry Events

We put on events with industry leaders:

Next Event

AI for SMEs:

A collaborative workshop for SME business owners

7 Aug 10am - 12:45pm
Cremone Digital Hub
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Hey I'm Rosie, a Venture Builder at Mayfly Ventures.
Let's jump on a call to explore big ideas together.

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