Launch a Food & Beverage Services AI Venture: Your Step-by-Step Playbook

AI is changing everything in Food & Beverage Services. New AI models can now handle complex tasks from start to finish. In the Food & Beverage Services sector, this shift is creating workplaces where AI supports human teams by carrying out core business functions. This change brings risks for some but opens opportunities to build the AI platforms that will reshape how Food & Beverage Services works. Whether it's automating routine workflows, improving productivity or unlocking new services, every process can be rethought. What if your AI solution doesn't just improve your business? What if it becomes a revenue-generating product that creates a new income stream? This is venture building. Venture building is about defining a product hypothesis that solves a real problem for a clear customer segment and unlocks a viable commercial model. This forms the backbone of your product strategy, which must work with a go-to-market plan to test your idea, secure pilot customers and find scalable ways to increase revenue. We help Food & Beverage Services leaders turn bold ideas into working AI ventures that automate tasks, learn over time, and deliver real value. This page shares our insights on AI opportunities. You'll learn about our venture launch process and the funding landscape in Australia.
Button Text

Who we are

We’re a team of AI engineers, designers and venture builders. We partner with industry experts to build and launch AI and software ventures.

We combine your insight and network with our proven playbook and venture building expertise to turn bold ideas into globally scalable products.

We back ventures with capital. With skin in the game our support goes far beyond deliverables, we’re an invested partner in your success.

Here to support from idea conception, to commercialisation and well beyond launch.

Who you are

An industry insider with deep domain expertise with the network and connections to gain early adopters. You’re ready to disrupt your industry and are looking for a venture partner who understands launching tech and AI ventures to go on this journey with you.

What you get

Gain access to our team who will guide you through the process of launching an AI Venture. From the strategy to the execution. Everything from crafting your product strategy and your GTM strategy to building your technology and providing you access to capital.

What we get

We get access to the industry insiders who understand the processes and pain points in the industries which we don’t have an inside view on, to enable us on our mission to put Australia on the map for launching successful tech ventures.

Venture Building

Building a product is easy. Building a business is hard. The Venture Building Process involves 3 days of workshops uncovering the nuts and bolts and commercial opportunity within your business niche. Over the following 2 weeks we define a product strategy and Go-To-Market Strategy for your new venture.

Understanding GTM Strategy

Your Go-To-Market (GTM) Strategy lays out how to validate your assumptions, turn research subjects into early adopters, find reliable awareness channels to scale, until you hit product-market fit.

Together we define a comprehensive strategy to send the right message, to the right person, in the right way, at the right time. Your current client base is a powerful weapon which allows you to automatically have what most SaaS founders struggle to find: access early adopters who trust you.
That means your consultancy becomes your built-in go-to-market strategy. We can use this to gain early adopters and find first revenue and scale from there.

Joe Young, Mayfly Ventures GTM Strategist

The process includes:

  • Defining your customer segments, demographic and psychographic
  • Crafting messaging that directly addresses core pain points
  • Designing a pricing model that balances adoption and revenue
  • Selecting awareness and acquisition channels
  • Building a funnel which converts the unaware into prospects into loyal users
Button Text

Understanding Product Strategy

Your Product Strategy defines a product hypothesis that captures your unique value proposition. Then, we translate that into a living roadmap that:


  • Delivers tangible value early
  • Unlocks key stages of your GTM strategy
  • Prioritises development based on commercial priorities and risk management
Product Strategy is more than just a feature list.it’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins.

Geo George / Mayfly Ventures Product Strategist

The process includes:

  • Defining key feature sets that unlock user value
  • Creating customer journey maps designed to reduce time to value
  • Creating a proposal to estimate the time and costs of a stage development
Button Text

Understanding the AI threat

In June 2024, Open AI released GPT-4o which saw a significant increase in AI’s multi-chain reasoning ability. Multi-chain reasoning is AI’s ability to think through complex problems and tackle it by systematically working through multiple steps of thought.

This means AI can do more and more complex tasks and in any service based business you and your competition will be using AI to deliver faster and cheaper which creates inevitable race to the bottom.

A multi-chain reasoning AI model could think through a complex question like so:

Some business owners will complain about AI, some will set up custom GPTs to help produce insights and install an AI receptionist and do AI invoice management. This will help improve margins short term but this just means you're in a better position to win the race to the bottom.

But it's not all doom and gloom, in fact the AI evolution will be used to create incredible growth for some forward-thinking business owners.

How do I use AI to unlock growth?

Imagine an AI platform that thinks like your best employee, but runs 24/7, never forgets, and never burns out. Building a bespoke multi-reasoning platform designed to think through a niche set of problems based on your unique frameworks can produce results magnitudes better than the latest Open AI models.

This is not procedural automation for your firm. By packaging your expertise into an AI platform which can be licensed to your customers and competitors, you are launching an entirely new business pillar with a fundamentally new offering, Software as a Service (SaaS).

Not only are you breaking free from the time and materials model but the right platform effectively cuts through many of the major pain points which faces service delivery. Let’s explore some of the challenges of the consulting industry;

Problem

Takes a long time to deliver insights.

Solution

AI can deliver insights instantly.

Problem

Clients find it hard to interpret data and insights and are reliant on consultants who can’t always be available.

Solution

AI can provide 24/7 support to interpret data and insights.

Problem

Findings become out of date and therefore less useful over time.

Solution

Platform can integrate with key softwares to always create models and insights based on live data.

Problem

Consultants retrieve an ocean of data which takes many hours of data cleaning before any modelling can be done.

Solution

AI can be trained on business rules which automate data cleaning and reach out to humans to resolve edge cases.

While off the shelf LLM tools such as ChatGPT and Gemini can provide some effeciency gains, building a bespoke platform custom built for your bespoke niche has outsized advantages.

Building an ecosystem, not just a service

Expanding beyond providing a service into complementary pillars, such as technology and data services allows you to build lasting brand equity and commercial mass. This allows you to own an ecosystem and not just a service.

Funding

While our aim is to get you to be generating revenue within 6 months there is a capital investment involved in launching a tech venture. There is a range of funding options available which can reduce your risk and in some cases completely offset the initial costs of launching.

Case Study

Here’s how our team of designers, engineers and venture building disrupted the logistics industry.

The Challenge

Route optimisation is already complex for logistics companies with driver, vehicle and destination variables. Xtreme Freight specialise in transporting dangerous goods which create exponentially more complexity with thousands of goods compatibility requirements.

The Solution

Mayfly learned every step of the value chain and industry landscape to define a strategy around an API first solution which would allow for a GTM strategy with far penetrating reach while limiting development requirements.

Mayfly’s team of designers, developers, and AI engineers works in rapid sprints to bring the vision to life which effectively turned a 16 hour process into a 4 second task.

Everything we build is guided by the roadmap, focused on cost efficiency, performance, and scalability.
From MVP to revenue-generating product, we ensure every sprint moves you closer to traction.

Marco Santiago/ Mayfly Ventures CTO

Button Text

AI Curious? Let’s talk.

We would love to learn more about your business and explore how we can work together.

Start your AI Journey

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Join us at one of our Industry Events

We put on events with industry leaders:

Next Event

AI for SMEs:

A collaborative workshop for SME business owners

7 Aug 10am - 12:45pm
Cremone Digital Hub
Button Text