This niche is more defensible than research-heavy or highly repeatable consulting services. While AI can assist with benchmarking business models, generating variations, and simulating scenarios, the decisive value comes from creativity, contextual judgment, and stakeholder alignment. Business model innovation involves co-creation with clients, organizational buy-in, and navigating ambiguity. Deliverables are often workshops, narratives, and conceptual frameworks rather than purely data-driven reports, which lowers exposure to AI substitution.