Competitive Intelligence Research

This niche is more exposed than broader growth strategy because feasibility work leans heavily on structured analysis, frameworks, and repeatable processes. AI can automate market research, competitor benchmarking, risk assessments, and initial financial modelling. Reports and structured deliverables are central, which raises exposure.

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However, judgment, local context, and stakeholder persuasion remain important, especially in high-stakes cross-border or regulated environments. Human advisors still hold an edge in interpreting soft signals, political risk, and building trust with client executives.

66 /100

Risk Breakdown

Category	Factor (weight)	Score	Rationale
Process & Knowledge	High reliance on data analysis (10)	7/10	Core work is market sizing, competitor and cost analysis—highly data-driven.
	High process repeatability (10)	7/10	Feasibility frameworks (PESTLE, Porter’s Five Forces, risk matrices) are standard across clients.
	Heavy documentation/report generation (10)	8/10	Final deliverables are detailed reports and slide decks; AI excels at drafting these.
	Outputs follow clear decision-tree logic (10)	6/10	Entry/no-entry decisions often follow structured risk/return logic, though judgment adds nuance.
	Expertise easily codified (5)	4/5	Much of the knowledge (frameworks, checklists) is explicit and transferable to AI.
	Low dependence on proprietary IP (5)	4/5	Most methods and data sources are public; firms with proprietary benchmarks gain some defensibility.
	Low tacit knowledge requirement (5)	3/5	Tacit skills help interpret political/cultural context, but much is explicit.
	Low level of customization needed (5)	3/5	Standard frameworks applied, but outputs require tailoring to client market/industry.
Human & Soft Skills	Low soft skills required (10)	5/10	Some persuasion needed, but clients mainly expect structured analysis and clarity.
	Low stakeholder management complexity (5)	3/5	Often involves fewer internal stakeholders than growth roadmaps; decision is more binary.
	Low dependence on client trust/relationships (5)	3/5	Credibility matters, but less so than for ongoing strategic partnerships.
Market & External	Difficulty of data access (5)	2/5	Relies on mostly public data (trade, economic, competitive), which AI can access and analyze.
	High client price sensitivity (5)	3/5	Work is seen as a due diligence exercise; some clients treat it as commoditized.
	High buyer sophistication with AI (5)	3/5	Many clients already experiment with AI market research, which increases substitution risk.
	Low regulatory constraints (5)	4/5	No regulation restricts automation of feasibility analysis.

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Hey I'm Rosie, a Venture Builder at Mayfly Ventures. Let's jump on a call to explore big ideas together.

Risk Summary

Market Entry Feasibility Consulting is moderately at risk (52/100) because it is structured, repeatable, and documentation-heavy, prime ground for AI adoption. Still, cultural context, political insight, and board-level trust remain defensible human advantages, particularly in complex or high-stakes entries.

AI is the single biggest threat and opportunity for consultancies

We believe the future belongs to the consultancies that transform their expertise into scalable AI platforms. Our collaborative approach combines your industry knowledge with our technical expertise to build ventures that don't just survive the AI revolution, they lead it.

How do I use AI to unlock growth?

Imagine an AI platform that thinks like your best team member, but runs 24/7, never forgets, and never burns out.

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This is not procedural automation for your business. By packaging your experitise into an AI platform you are creating an entirely new business pillar with a fundamentally new offering, Software as a Service (SaaS).

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With smart engineering, many service based business can replicate their entire service offering digitally.

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Not only know do you have a business pillar in which revenue is no longer tethered to worked hours, designed effectively, the right platform effectively cuts through pain points of running a service based company.

Problem

Takes a long time to deliver service.

Solution

AI can deliver service instantly.

Problem

Support is limited to staffed hours.

Solution

AI can provide 24/7 support.

Problem

It's hard to scale as recruitment and retention is an expensive challenge.

Solution

Your platform can scale revenue generation independent of team size.

Problem

Service quality is inconsistent dependent on team member.

Solution

Deliver high quality results everytime.

Building an ecosystem, not just a service

Expanding beyond a service business into complementary pillars, such as technology and data services allows you to build lasting brand equity and commercial mass. This allows you to own an ecosystem and not just a service.

Multi-chain reasoning: the big threat to service based businesses

Multi-chain reasoning is AI's ability to think through complex problems and tackle it by systematically working through multiple steps of thought.

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AI models can cross-reference previous insights, go down different logic paths based on the outcomes of previous steps and derive deep insights. This means AI will be able to do many service based tasks. Even service roles which require deep-thought such as consulting.

In June 2024, Open AI released GPT-4o which saw a significant increase in AI's multi-chain reasoning ability. The increasing use of AI to save time creates a race to the bottom for service based industries.

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While embedding ChatGPT into your delivery process may help you stay competitive short term, we believe the big opportunity is to build and license AI agents designed to perform key processes within your industry 10 times better than ChatGPT ever could.

Who we are

We’re a team of engineers, designers and strategists. We don’t just plan, we execute.

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After validating the venture through our venture building engagement, we’ll create your venture’s roadmap. We’ll partner with you to build the technology, generate revenue and secure the funding you need to scale.

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Our strategies are designed to mitigate your risk while giving you an abnormal chance of success.

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We back our ventures with capital and talent. With skin in the game, our support goes well beyond deliverables, we’re an invested partner in your success.

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Who you are

You're an industry insider with a deep understanding of the pain points and inefficiencies in your sector which are prime for AI disruption.

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You have the network to access early adopters locally with the conviction to scale globally.

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You are looking for a partner experienced in launching tech ventures to guide you the process of building, launching and scaling an Al platform to transform your industry.

Hey I'm Rosie, a Venture Builder at Mayfly Ventures. Let's jump on a call to explore big ideas together.

Our Venture Building Service

Building a product is easy, building a venture is hard. In three weeks you will have an outline of the commercial opportunity in front of you and have a step-by-step roadmap to make it a reality.

Understanding GTM Strategy

Your Go-To-Market (GTM) Strategy lays out how to validate your assumptions, turn research subjects into early adopters, establish brand, find reliable awareness channels to scale and fine tune a high conversion funnel.

‍Joe Young, Mayfly Ventures GTM Strategist

Together we define a comprehensive strategy to send the right message, to the right person, in the right way, at the right time. Your current client base is a powerful weapon which allows you to automatically have what most SaaS founders struggle to find: access early adopters who trust you.
That means your consultancy becomes your built-in go-to-market strategy. We can use this to gain early adopters and find first revenue and scale from there.

Together we define a comprehensive strategy to send the right message, to the right person, in the right way, at the right time. Your current client base is a powerful weapon which allows you to automatically have what most SaaS founders struggle to find: access early adopters who trust you.
That means your business becomes your built-in go-to-market strategy. We can use this to gain early adopters and find first revenue and scale from there.

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Joe Young, Mayfly Ventures GTM Strategist

The process includes:

Defining your customer segments, demographic and psychographic
Crafting messaging that directly addresses core pain points
Designing a pricing model that balances adoption and margin
Selecting awareness and acquisition channels
Building funnel stages to convert awareness into paying user

Understanding Product Strategy

Your Product Strategy defines a product hypothesis that captures your unique value proposition. Then, we translate that into a living roadmap that: 

Delivers tangible value early
Unlocks key stages of your GTM strategy
Prioritises development based on commercial priorities and risk management

Geo George / Mayfly Ventures Product Strategist

"Product Strategy is more than just a feature list.it’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins."

Product Strategy is more than just a feature list. It’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins.

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Geo George / Mayfly Ventures Product Strategist

The process includes:

Defining key feature sets that unlock user value
Creating customer journey maps designed to reduce time to value
Creating a proposal to estimate the time and costs of a stage development

The Venture Building Engagement:

$15,000

Delivered across

3 weeks

You'll walk away with

A clear articulation of your commercial opportunity

Estimated build and operational costs

A strategic roadmap for execution

Design + Development

Marco Santiago/ Mayfly Ventures CTO

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Everything we build is guided by the roadmap, focused on cost efficiency, performance, and scalability.
From MVP to revenue-generating product, we ensure every sprint moves you closer to traction.

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Marco Santiago/ Mayfly Ventures CTO

Optimised for

UX Design

We design products that feel effortless to use and impossible to forget. Every interaction is crafted to reduce friction, deliver value fast, and create moments of delight.

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Our approach is grounded in first principles. Understanding what users truly need, why they behave the way they do, and how to help them succeed as quickly as possible. We focus on reducing time-to-value and making complex things feel simple.

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The result? Products that don’t just work, they resonate. Experiences that users love, remember, and recommend.

Performance

We think deeply about what’s beneath the surface, employing strategies like smart caching, load-balanced infrastructure, and strategic database architecture to build products that feel fast, reliable, and responsive at every touchpoint.

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Performance is engineered into every layer of the stack. From how we structure API calls to how we queue background jobs, we make intentional decisions that reduce latency, improve uptime, and keep your user experience seamless, even under load.

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Our goal isn’t just speed, it’s sustained, dependable performance that scales with you.

Scalability

We build with your next chapter in mind. Whether it’s 10 users or 10,000, your product should grow without rework or re-architecture.

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That means choosing a tech stack that supports modular growth, designing systems that can be extended, not rewritten and laying the groundwork for high availability and horizontal scaling.

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From multi-region infrastructure to micro-services and message queues, we make sure your backend can evolve as demand grows.

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Scalability isn’t just technical, it’s strategic. We build products that can scale in features, markets, and teams without slowing down.

Cost Efficiency

We treat your runway like it’s our own. Every technical decision, from infrastructure to feature scope is made with cost, speed, and sustainability in mind.

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We optimise for lean builds that deliver value early, avoiding over-engineering and focusing on what moves the needle.

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That means using serverless where it makes sense, automating deployments, and leaning on proven open-source tools to reduce upfront and ongoing costs.

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Efficiency doesn’t mean cutting corners it means building smart, so you can get to traction faster without sacrificing quality or future flexibility.

UX Design

We design products that feel effortless to use and impossible to forget. Every interaction is crafted to reduce friction, deliver value fast, and create moments of delight.

‍

The result? Products that don’t just work, they resonate. Experiences that users love, remember, and recommend.

Performance

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Our goal isn’t just speed, it’s sustained, dependable performance that scales with you.

Scalability

We build with your next chapter in mind. Whether it’s 10 users or 10,000, your product should grow without rework or re-architecture.

‍

That means choosing a tech stack that supports modular growth, designing systems that can be extended, not rewritten and laying the groundwork for high availability and horizontal scaling.

‍

From multi-region infrastructure to micro-services and message queues, we make sure your backend can evolve as demand grows.

‍

Scalability isn’t just technical, it’s strategic. We build products that can scale in features, markets, and teams without slowing down.

Cost Efficiency

We treat your runway like it’s our own. Every technical decision, from infrastructure to feature scope is made with cost, speed, and sustainability in mind.

‍

We optimise for lean builds that deliver value early, avoiding over-engineering and focusing on what moves the needle.

‍

That means using serverless where it makes sense, automating deployments, and leaning on proven open-source tools to reduce upfront and ongoing costs.

‍

Efficiency doesn’t mean cutting corners it means building smart, so you can get to traction faster without sacrificing quality or future flexibility.

Hey I'm Rosie, a Venture Builder at Mayfly Ventures. Let's jump on a call to explore big ideas together.

Funding

While our aim is to get you to be generating revenue within 6 months there is a capital investment involved in launching a tech venture. There is a range of funding options available which can reduce your risk and in some cases completely offset the financial costs of launching.

R&D Tax Incentive - Claim 43.5% of eligible expenses

Launching an AI platform can unlock the eligibility to the R&D Tax Incentive, a program allowing you to get back 43.5% of your eligible expenses.

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With the right framing, many firms discover that 80–90% of their companies costs are claimable.

Our R+D Partner:

RD Certainty.

R&D Upfront Loan - Gain 80% of your claim in an upfront loan

Our financing partner could lend you 80% of your estimated R+D return which you pay after tax time (this is when you receive your R+D rebate) So you can start building and innovating without waiting for tax time or outside capital.

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The process is fast with loan application approvals within 48 hours and funds received within 24 hours of document signings.

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Our R+D Partner: Advanced R+D

Our R+D Partner:

Advanced R+D

Mayfly Investment - Remove 30% of development costs

As a venture studio, we back what we build, literally. We’ll reduce your upfront development costs by up to 30% in return for equity in the venture we co-create with you.

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With real skin in the game, our support goes far beyond deliverables, we’re an invested partner in your success.

Outside Investment - Access

Through our network of VCs, syndicates, and angel investors, we connect you with capital that fits your vision and stage. We help you get investor-ready and introduce you to investors whose mandates align with your venture.

R&D Tax Incentive - Claim 43.5% of eligible expenses

Launching an AI platform can unlock the eligibility to the R&D Tax Incentive, a program allowing you to get back 43.5% of your eligible expenses.

‍

With the right framing, many firms discover that 80–90% of their companies costs are claimable.

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Even consulting time can be used to help create the frameworks which train the AI and therefore count as an eligible expense.

Our R+D Partner:

RD Certainty.

R&D Upfront Loan - Gain 80% of your claim in an upfront loan

‍

The process is fast with loan application approvals within 48 hours and funds received within 24 hours of document signings.

Our R+D Partner:

Advanced R+D

Mayfly Investment - Remove 30% of development costs

As a venture studio, we back what we build, literally. We’ll reduce your upfront development costs by up to 30% in return for equity in the venture we co-create with you.

‍

With real skin in the game, our support goes far beyond deliverables, we’re an invested partner in your success.

Outside Investment - Access

Transforming how industries operate

Here’s how our team of designers, engineers and venture building disrupted the logistics industry.

The Challenge

Route optimisation is already complex for logistics companies with driver, vehicle and destination variables. Xtreme Freight specialise in transporting dangerous goods which create exponentially more complexity with thousands of goods compatibility requirements.

The Solution

Mayfly learned every step of the value chain and industry landscape to define a strategy around an API first solution which would allow for a GTM strategy with far penetrating reach while limiting development requirements.

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Mayfly’s team of designers, developers, and AI engineers works in rapid sprints to bring the vision to life which effectively turned a 16 hour process into a 4 second task.