ClickCease

E-commerce Optimisation

E-commerce optimisation is highly exposed because it is data-heavy, measurable, and automation-friendly. AI already drives personalisation, recommendation engines, and dynamic pricing. Consultants are still needed for strategy integration, creative direction, and managing organisational adoption of tools.

67

/100

Risk Breakdown

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Risk Summary

E-commerce Optimisation scores 67, a very high disruption speed. AI dominates personalisation, recommendations, and pricing, while consultants defend strategic integration and creative oversight. Significant opportunities remain to leverage AI for innovation and differentiation within this category.

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Hey I'm Rosie, a Venture Builder at Mayfly Ventures.
Let's jump on a call to explore big ideas together.

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