Loyalty Program Design

Loyalty programme design is moderately exposed. AI can support customer segmentation, churn prediction, and rewards optimisation. Consultants remain important for strategy, creative design, and aligning programmes with brand positioning and customer experience.

48 /100

Risk Breakdown

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Risk Summary

Loyalty Programme Design scores 48, a high disruption speed. AI supports segmentation and optimisation, while consultants add value in strategy, creativity, and brand alignment. Significant opportunities remain to leverage AI for innovation and differentiation within this category.