Omnichannel advisory is moderately exposed. AI automates customer behaviour analysis, inventory optimisation, and digital channel monitoring. Consultants are essential for aligning strategies across physical and digital channels, managing organisational change, and embedding customer-centric models.
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Omni-channel Retail Advisory scores 44, a high disruption speed. AI strengthens behaviour analytics and inventory optimisation, while consultants remain critical for strategic integration and organisational adoption. Significant opportunities remain to leverage AI for innovation and differentiation within this category.
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