Revenue growth management (RGM) is moderately exposed because it combines analytics with strategic pricing and product mix decisions. AI handles forecasting, elasticity modelling, and promotional analytics. Consultants defend value in cross-functional strategy and executive persuasion.
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Revenue Growth Management scores 53, a high disruption speed. AI dominates forecasting and elasticity analytics, while consultants defend cross-functional strategy and persuasion. Significant opportunities remain to leverage AI for innovation and differentiation within this category.
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