Sales Effectiveness Programs

Sales effectiveness is moderately exposed. AI supports pipeline analytics, CRM insights, and performance dashboards. Consultants remain essential for sales culture, incentive design, and embedding behavioural change within sales teams.

49 /100

Risk Breakdown

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Risk Summary

Sales Effectiveness Programmes score 49, a high disruption speed. AI strengthens pipeline and performance analytics, while consultants remain critical for sales culture and behavioural change. Significant opportunities remain to leverage AI for innovation and differentiation within this category.