AI platforms demand more than traditional software.

Build it right
the first time.

An AI platform is not traditional software. It has to stay accurate as it scales, protect sensitive data, and keep performing as models change.

That takes a team that has built and run AI in production. Since 2023, that team has built 5 AI ventures across logistics, healthcare, and mining.

Book a discovery call

Report writing cut 78%.
25% more clients.

What an AI platform changed in day-to-day clinical work at Virtuosa.

PORTFOLIO

Ventures we've built.

PSYCHOLOGY
Practice management

Virtuosa AI

Built for Australian psychology practices. Replaces fragmented admin workflows with a single AI-driven system.

Live
HEALTH & SPORT
Performance analytics

Runalytics

Running analytics that surfaces meaningful progress data from Apple Health, built for serious amateur athletes.

Building
LOGISTICS
LOGISTICS COMPLIANCE

DGC

A world-first platform that turned a 24-hour manual process into a 4-hour automated task.

Live
all in one team

Design, product, and engineering. One team.

You don't hand the work between a strategy firm, a design studio, and a dev shop. The same team carries product, design, and engineering, so nothing gets lost in translation.

Work with us
who we are

Mayfly is an Australian
AI venture studio.

A GTM partner with skin in the game.
‍
We work shoulder to shoulder with domain experts, guiding ventures from early validation through to launch and scale with a clear, staged approach.

We go beyond the deliverables. We align for the long term, becoming true partners in building ventures designed to perform, grow, and endure.

We're not a software agency.
We don't oparate as a consultancy.
We invest directly through sweat capital.
our approach

Clarity at every step. No guesswork, no hidden moves.

A GTM strategy shouldn't feel like a black box. Our staged approach gives you visibility from day one — defined milestones, decisions you make alongside us.

01

Validate

find the demand
Test the buyer, the willingness to pay, and the channels you'll reach them through — before building anything.
Validate your idea →
02

Build

design the funnel
Translate validation into a working funnel: messaging, pricing, positioning, and the conversion path to revenue.
Create your funnel→
03

Strategy

compound the channels
Double down on the channels that show signal. Build a repeatable acquisition engine that compounds over time.
Choose the right channels →
THE ADVANTAGE

The venture studio
advantage.

Launching an Al venture becomes complex and risky when handled in pieces. Strategy firms can point the way, but can't deliver the outcome. Development teams can build, but without a strategy. Capital alone doesn't create clarity. As a venture studio, Mayfly brings these elements together into one aligned partnership.

SOFTWARE DEV AGENCY
Optimised for volume
Development only
All costs covered by you
Short-term engagement
Builds what you specify. Doesn't validate what you should build.
MAYFLY VENTURES
Select high-potential ventures
Strategy and dev in one team
Costs shared with Mayfly
Partnered from idea to scale
Our model is made for ventures where depth, ownership, and long-term outcomes matter.
COMMON QUESTIONS

Questions, answered
with honesty.

Launching an AI venture comes with real questions. Here are the ones we hear most - and clrear, honest answers from our team.
Have a different question?
01
Is the team based in Australia?
01
Which industries does Mayfly work in?
01
Does it matter if I'm not an AI expert?
01
Who is Mayfly the right partner for?
LET'S TALK

Have an AI idea but no proof of market yet?

No pitch deck required. Just a conversation about what you're building, the market access you already have, and whether a venture studio partnership makes sense.

Get in Touch