.svg)
Funnel Design
Design a funnel that turns interest into action
Once customers are aware of you, the real work begins. Guide them from curiosity to commitment in a way that feels natural, credible, and repeatable.
.webp)
How Mayfly designs funnels
A well-designed conversion funnel removes friction, builds trust, and supports decision-making at every stage. We focus on designing journeys for AI products, optimised from engaged first user to loyal advocate.
We take a structured, step-by-step approach to funnel design, breaking down the process into 4 clear stages.
We start by really understanding how your Ideal Customer Profile actually buys.
Here we’re mapping:
- How much education is required before a purchase decision
- How much sales involvement is needed
- What customers are comfortable buying without human interaction
- Where trust is built and where friction appears
From this, we can create a clear customer journey map. It could look like:
Aware → Demo call → Follow-up → Purchase → Onboarding
Not every venture follows the same steps. The goal is to design a journey that reflects real buying behaviour, not assumptions.
.webp)
Once the journey is mapped, we focus on optimising conversion at each stage.
Rather than treating the funnel as static, we design it as a system that improves over time. This means collecting data, understanding drop-off points and using technology to personalise the experience.
For example, if demo no-shows are high, we don’t accept that as inevitable. We might introduce a call-warming email or nurturing sequence that reinforces value, answers common questions and builds momentum before the meeting.
Small, thoughtful improvements at each stage compound into meaningful gains across the entire funnel.
.webp)
A funnel only performs as well as it is executed.
We define clear Standard Operating Procedures (SOPs) that document how the funnel operates day-to-day.
This includes:
- When and how leads are followed up
- How demos are run and followed up
- What happens after a customer converts
- How feedback and insights are captured
These SOPs ensure consistent and reliable work - allowing the funnel to scale, rather than relying on individual effort, ‘winging it’, or informal knowledge.
.webp)
Conversion improves when the customer journey feels relevant and well-timed. We design funnels that use technology to personalise messaging, automate key touchpoints and support decision-making at each stage of the customer journey.
This may include behaviour-triggered follow-ups, personalised nurturing sequences, dynamic content by segment or use case, and automated reminders that reduce friction and drop-off.
Alongside this, we define the supporting technology stack required to deliver the funnel end-to-end. This typically includes CRM, marketing automation, analytics and customer engagement tools that work together cleanly and provide full visibility across the journey.
The goal is not over-automation, but a simple, integrated system that improves conversion and scales as the venture grows.
The Venture Building Engagement:
$15,000
Who we are
Designing with you from day one
Mayfly helps you turn your AI idea into an industry-transforming venture.
As a venture studio, we bring product insight, go-to-market strategy, technical execution, and network into one integrated team, with shared ownership from the start.
We partner closely with a select group of ventures, validating what matters, reducing risk early, and giving founders clarity and confidence at every stage.
Let’s map the journey for your AI venture
If you’re exploring an AI venture and want clarity on how to design a funnel that fits your market - let’s talk.
The first conversation is about understanding your venture, your sales model, and whether we can help you turn early engagement into long-term loyalty.
