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Define the path from ideation to adoption
A strong go-to-market strategy gives you clarity on who will adopt your product, why it matters to them, and how demand will grow - before you invest in building.
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Your go-to-market (GTM) strategy defines how you test assumptions, turn early interest into early adopters, identify reliable channels and build momentum toward product–market fit.
At its core, it’s about proving real demand early. That proof gives you confidence: not just in what you’re building, but in how it will scale once it’s in the market.
GTM strategy is a foundational part of how we build value-led AI ventures at Mayfly. It helps you understand who genuinely cares (and why), what drives their decisions, and how adoption actually happens.
The Mayfly GTM Strategy approach
Clear, credible messaging that speaks directly to the problems your customers care about - and helps them quickly understand why your solution matters.
A pricing and business model designed to encourage adoption, deliver revenue with margins, and sustainability as the venture scales.
Strategic awareness and acquisition channel selection based on where your customers already pay attention - validated early and built to scale over time.
Build a funnel that turns first awareness into active use and paid adoption, designed around how customers actually make decisions.
Who we are
Built to partner, not just build
Mayfly helps you turn your AI idea into an industry-transforming venture.As a venture studio, we bring product insight, go-to-market strategy, technical execution, and network into one integrated team, with shared ownership from the start.
We partner closely with a select group of ventures, validating what matters, reducing risk early, and giving founders clarity and confidence at every stage.
A structured path to market
A go-to-market strategy shouldn’t feel confusing or hard to navigate.
Our staged approach is designed to give you clarity early on - guiding you on a straightforward path from initial idea to steady traction, with clear explanations, defined milestones, and no hidden steps.
At every stage, you always know:
- What’s happening
- Why it matters
- What comes next
The Venture Building Engagement:
$15,000
Ready to walk through your path to market?
If you’re exploring an AI venture and want clarity on how it could reach the market — before committing to a build — GTM strategy is the place to start.
This first conversation is simply a chance to talk through your idea, your access to market, and whether a venture studio partnership makes sense. We’ll walk you through what you need to know before making this critical step in your journey.
