Virtuosa is transforming psychology practice management in Australia by tackling one of the most important, yet universally dreaded (we have the survey results to prove it) aspects of the profession: clinical reporting. These reports, often required for workers' compensation, NDIS, and legal purposes, can take hours to complete and are a major contributor to practitioner burnout. Lisa Irving, a clinical psychologist and founder of a Perth-based practice, saw firsthand how inefficient and inconsistent the reporting process had become. Recognising the potential of AI to radically reduce this burden while lifting the quality of output, Lisa reached out to Mayfly Ventures to bring Virtuosa to life.
Client
Clarity
Year
2025
Services
GTM Strategy
Product Strategy
Design and Development
AI Features
Strategy & Venture Design: From Idea to Execution
We kicked off the venture-building journey with a series of workshops designed to extract industry insights from Lisa. We brought our expertise in launching AI ventures to shape a strategic roadmap, outlining an approach which de-risks uncertainty while maximising the commercial opportunity.
Product Strategy: Strategic proof of concepts to provide roadmap clarity
Geo’s product roadmap prioritised developing proof of concepts which tackled the most uncertain element of the build: how effectively can AI create highly accurate reports pulling from diverse data sources: session transcripts, clinic frameworks and psychometric results. Geo: “If you want a juggling monkey balancing on a stool, you don’t start by building the stool.” In other words, the hardest part had to be proven first. Only once this was validated did the team invest in more conventional product infrastructure like onboarding flows. This approach allowed them to reduce technical risk while creating product breakthroughs that fed directly into their go-to-market strategy.
GTM Strategy: Converting strong survey results into a growing pilot program
While Proof of Concept development got underway, the go-to-market execution began with a national survey of psychologists. The results strongly validated the hypothesis; practitioners described report writing as a top pain point, citing lost hours, mental fatigue, and disrupted clinical focus.
The team followed up with survey respondents using a short demo video showcasing the now-successfully deployed proof of concept and invited participants to join the pilot program.
We incentivised early adoption with three months of free access, with an extra month for those participating in user interviews to deeper dive on the product feedback.
Virtuosa was built by psychologists, for psychologists, with the core belief that those who dedicate their lives to others’ mental wellbeing deserve tools that support their own. From day one, the mission has been to reduce burnout, restore time, and bring ease back into a profession that is too often overwhelmed by administrative load.
For psychologists, by psychologists.
Product: A more human / conversational UX
Our competition analysis showed a few AI-based report writing tools recently launched that serviced the healthcare industry. While the market was largely unpenetrated, we still wanted to go to market with a product with a strong unique value proposition.
Was saw commercial opportunity to deliver a user experience much better than the tools on the market, a UX tailored specifically for psychologists and not any health care professional.
One key innovation was creating interactive user interface elements that explain the AI’s reasoning behind its report suggestions. Users can hover over generated content to see how it was derived, either from the psychologist’s inputs or established frameworks like DSM-5.
Recognising psychologists’ preference for human-centred tools, the team designed the interface to feel more like a natural conversation. The AI doesn’t just output text, it explains what it’s done and why it did it.
We noticed the current AI tools provided a first draft of a report but the user is burdened with manually sifting through the report to strengthen it. Virtuosa proactively identifies where additional clinical input is needed to strengthen the report and conversationally prompts the psychologist to provide it. This reduces both the time and cognitive effort required to move from first draft to a professional report.
