Virtuosa cut the time clinicians spend writing reports by 78%, without compromising clinical integrity or data security. The venture proved its hardest technical question first, then validated real demand before the rest was built.
The opportunity was never just efficiency. It was giving clinicians their time back, and easing the load in a system under strain.
The bottleneck sits in an unlikely place: report writing. Many psychologists lose double-digit hours every week to it, feeding fatigue in an already stretched profession.
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It began with structured workshops to draw out Lisa's industry knowledge. The aim was not a tool, but a venture that could scale inside a sensitive, regulated market.
The roadmap was built to remove uncertainty early while protecting the commercial upside.
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The go-to-market work opened with a national survey of psychologists. The answer was consistent: report writing cost them hours, focus, and energy.
Respondents were sent a short demo and invited into a structured pilot. Three months of free access drove early adoption, with a fourth month for anyone who joined a user interview.
“The Mayfly team held my hand through everything: user interviews, product direction, what we should and shouldn't do. The regular meetings gave confidence, built trust, making you feel like we're all part of the team together.”
Lisa Irving, Founder, Virtuosa AI
