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Corporate Venture Builder Perth
At Mayfly Ventures, we specialize in helping corporations innovate from within by launching new ventures that align with strategic goals and unlock future growth. Our corporate venture building services enable established companies to create, validate, and scale new business lines with the agility and innovation of a startup. Based in Perth, Mayfly Ventures brings proven frameworks and entrepreneurial expertise to guide corporations through every step of the venture-building journey, from ideation and validation to go-to-market strategy and scaling.
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Who we are
We’re a team of engineers, designers and venture builders. We partner with industry experts to build and launch AI and software ventures.
We combine your insight and network with our proven playbook and venture building expertise to turn bold ideas into globally scalable products.
We back ventures with capital. With skin in the game our support goes far beyond deliverables, we’re an invested partner in your success.
Here to support from idea conception, to commercialisation and well beyond launch.
Who you are
You're an industry insider with a deep understanding of the pain points and inefficiencies in your sector which are prime for AI disruption.
You have the network to access early adopters locally with the conviction to scale globally.
You are looking for a partner experienced in launching tech ventures to guide you the process of building, launching and scaling an Al platform to transform your industry.
Hey I'm Rosie, a Venture Builder at Mayfly Ventures. Let's jump on a call to explore big ideas together.
Our Venture Building Service
Building a product is easy. Building a business venture is hard. The Venture Building Engagement is a three week process uncovering the risks, commercial opportunity and strategy for success. This process focuses on two key areas; GTM Strategy and Product Strategy.
Understanding GTM Strategy
Your Go-To-Market (GTM) Strategy lays out how to validate your assumptions, turn research subjects into early adopters, find reliable awareness channels to scale, until you hit product-market fit.
The process includes:
- Defining your customer segments, demographic and psychographic
- Crafting messaging that directly addresses core pain points
- Designing a pricing model that balances adoption and margin
- Selecting awareness and acquisition channels
- Building funnel stages to convert awareness into paying users
Understanding Product Strategy
Your Product Strategy defines a product hypothesis that captures your unique value proposition. Then, we translate that into a living roadmap that:
- Delivers tangible value early
- Unlocks key stages of your GTM strategy
- Prioritises development based on commercial priorities and risk management
The process includes:
- Defining key feature sets that unlock user value
- Creating customer journey maps designed to reduce time to value
- Creating a proposal to estimate the time and costs of a stage development
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The Venture Building Engagement:
$15,000
You’ll walk away with:
A clear articulation of your commercial opportunity
Estimated build and operational costs
A strategic roadmap for execution
Design + Development
Optimised for
UX Design
We design products that feel effortless to use and impossible to forget. Every interaction is crafted to reduce friction, deliver value fast, and create moments of delight.
Our approach is grounded in first principles. Understanding what users truly need, why they behave the way they do, and how to help them succeed as quickly as possible. We focus on reducing time-to-value and making complex things feel simple.
The result? Products that don’t just work, they resonate. Experiences that users love, remember, and recommend.
Performance
We think deeply about what’s beneath the surface, employing strategies like smart caching, load-balanced infrastructure, and strategic database architecture to build products that feel fast, reliable, and responsive at every touchpoint.
Performance is engineered into every layer of the stack. From how we structure API calls to how we queue background jobs, we make intentional decisions that reduce latency, improve uptime, and keep your user experience seamless, even under load.
Our goal isn’t just speed, it’s sustained, dependable performance that scales with you.
Scalability
We build with your next chapter in mind. Whether it’s 10 users or 10,000, your product should grow without rework or re-architecture.
That means choosing a tech stack that supports modular growth, designing systems that can be extended, not rewritten and laying the groundwork for high availability and horizontal scaling.
From multi-region infrastructure to micro-services and message queues, we make sure your backend can evolve as demand grows.
Scalability isn’t just technical, it’s strategic. We build products that can scale in features, markets, and teams without slowing down.
Cost Efficiency
We treat your runway like it’s our own. Every technical decision, from infrastructure to feature scope is made with cost, speed, and sustainability in mind.
We optimise for lean builds that deliver value early, avoiding over-engineering and focusing on what moves the needle.
That means using serverless where it makes sense, automating deployments, and leaning on proven open-source tools to reduce upfront and ongoing costs.
Efficiency doesn’t mean cutting corners it means building smart, so you can get to traction faster without sacrificing quality or future flexibility.
UX Design
We design products that feel effortless to use and impossible to forget. Every interaction is crafted to reduce friction, deliver value fast, and create moments of delight.
Our approach is grounded in first principles. Understanding what users truly need, why they behave the way they do, and how to help them succeed as quickly as possible. We focus on reducing time-to-value and making complex things feel simple.
The result? Products that don’t just work, they resonate. Experiences that users love, remember, and recommend.
Performance
We think deeply about what’s beneath the surface, employing strategies like smart caching, load-balanced infrastructure, and strategic database architecture to build products that feel fast, reliable, and responsive at every touchpoint.
Performance is engineered into every layer of the stack. From how we structure API calls to how we queue background jobs, we make intentional decisions that reduce latency, improve uptime, and keep your user experience seamless, even under load.
Our goal isn’t just speed, it’s sustained, dependable performance that scales with you.
Scalability
We build with your next chapter in mind. Whether it’s 10 users or 10,000, your product should grow without rework or re-architecture.
That means choosing a tech stack that supports modular growth, designing systems that can be extended, not rewritten and laying the groundwork for high availability and horizontal scaling.
From multi-region infrastructure to micro-services and message queues, we make sure your backend can evolve as demand grows.
Scalability isn’t just technical, it’s strategic. We build products that can scale in features, markets, and teams without slowing down.
Cost Efficiency
We treat your runway like it’s our own. Every technical decision, from infrastructure to feature scope is made with cost, speed, and sustainability in mind.
We optimise for lean builds that deliver value early, avoiding over-engineering and focusing on what moves the needle.
That means using serverless where it makes sense, automating deployments, and leaning on proven open-source tools to reduce upfront and ongoing costs.
Efficiency doesn’t mean cutting corners it means building smart, so you can get to traction faster without sacrificing quality or future flexibility.
Hey I'm Rosie, a Venture Builder at Mayfly Ventures. Let's jump on a call to explore big ideas together.
Multi-chain reasoning: the big threat to service based businesses
Multi-chain reasoning is AI's ability to think through complex problems and tackle it by systematically working through multiple steps of thought.
AI models can cross-reference previous insights, go down different logic paths based on the outcomes of previous steps and derive deep insights. This means AI will be able to do many service based tasks. Even service roles which require deep-thought such as consulting.
In June 2024, Open AI released GPT-4o which saw a significant increase in AI's multi-chain reasoning ability. The increasing use of AI to save time creates a race to the bottom for service based industries.
While embedding ChatGPT into your delivery process may help you stay competitive short term, we believe the big opportunity is to build and license AI agents designed to perform key processes within your industry 10 times better than ChatGPT ever could.
How do I use AI to unlock growth?
Imagine an AI platform that thinks like your best team member, but runs 24/7, never forgets, and never burns out.
This is not procedural automation for your business. By packaging your experitise into an AI platform you are creating an entirely new business pillar with a fundamentally new offering, Software as a Service (SaaS).
With smart engineering, many service based business can replicate their entire service offering digitally.
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Not only know do you have a business pillar in which revenue is no longer tethered to worked hours, designed effectively, the right platform effectively cuts through pain points of running a service based company.
Problem
Takes a long time to deliver service.
Solution
AI can deliver service instantly.
Problem
Support is limited to staffed hours.
Solution
AI can provide 24/7 support.
Problem
It's hard to scale as recruitment and retention is an expensive challenge.
Solution
Your platform can scale revenue generation independent of team size.
Problem
Service quality is inconsistent dependent on team member.
Solution
Deliver high quality results everytime.
Building an ecosystem, not just a service
Expanding beyond a service business into complementary pillars, such as technology and data services allows you to build lasting brand equity and commercial mass. This allows you to own an ecosystem and not just a service.
Hey I'm Rosie, a Venture Builder at Mayfly Ventures. Let's jump on a call to explore big ideas together.
Funding
While our aim is to get you to be generating revenue within 6 months there is a capital investment involved in launching a tech venture. There is a range of funding options available which can reduce your risk and in some cases completely offset the financial costs of launching.
R&D Tax Incentive - Claim 43.5% of eligible expenses
Launching an AI platform can unlock the eligibility to the R&D Tax Incentive, a program allowing you to get back 43.5% of your eligible expenses.
With the right framing, many firms discover that 80–90% of their companies costs are claimable.
Our R+D Partner:
RD Certainty.
R&D Upfront Loan - Gain 80% of your claim in an upfront loan
Our financing partner could lend you 80% of your estimated R+D return which you pay after tax time (this is when you receive your R+D rebate) So you can start building and innovating without waiting for tax time or outside capital.
The process is fast with loan application approvals within 48 hours and funds received within 24 hours of document signings.
Our R+D Partner: Advanced R+D
Our R+D Partner:
Advanced R+D
Mayfly Investment - Remove 30% of development costs
As a venture studio, we back what we build, literally. We’ll reduce your upfront development costs by up to 30% in return for equity in the venture we co-create with you.
With real skin in the game, our support goes far beyond deliverables, we’re an invested partner in your success.
Outside Investment - Access
Through our network of VCs, syndicates, and angel investors, we connect you with capital that fits your vision and stage. We help you get investor-ready and introduce you to investors whose mandates align with your venture.
R&D Tax Incentive - Claim 43.5% of eligible expenses
Launching an AI platform can unlock the eligibility to the R&D Tax Incentive, a program allowing you to get back 43.5% of your eligible expenses.
With the right framing, many firms discover that 80–90% of their companies costs are claimable.
Even consulting time can be used to help create the frameworks which train the AI and therefore count as an eligible expense.
Our R+D Partner:
RD Certainty.
R&D Upfront Loan - Gain 80% of your claim in an upfront loan
Our financing partner could lend you 80% of your estimated R+D return which you pay after tax time (this is when you receive your R+D rebate) So you can start building and innovating without waiting for tax time or outside capital.
The process is fast with loan application approvals within 48 hours and funds received within 24 hours of document signings.
Our R+D Partner:
Advanced R+D
Mayfly Investment - Remove 30% of development costs
As a venture studio, we back what we build, literally. We’ll reduce your upfront development costs by up to 30% in return for equity in the venture we co-create with you.
With real skin in the game, our support goes far beyond deliverables, we’re an invested partner in your success.
Outside Investment - Access
Through our network of VCs, syndicates, and angel investors, we connect you with capital that fits your vision and stage. We help you get investor-ready and introduce you to investors whose mandates align with your venture.
Case Study
Here’s how our team of designers, engineers and venture building disrupted the logistics industry.
The Challenge
Route optimisation is already complex for logistics companies with driver, vehicle and destination variables. Xtreme Freight specialise in transporting dangerous goods which create exponentially more complexity with thousands of goods compatibility requirements.
The Solution
Mayfly learned every step of the value chain and industry landscape to define a strategy around an API first solution which would allow for a GTM strategy with far penetrating reach while limiting development requirements.
Mayfly’s team of designers, developers, and AI engineers works in rapid sprints to bring the vision to life which effectively turned a 16 hour process into a 4 second task.
AI Curious? Let’s talk.
We would love to learn more about your business and explore how we can work together.
Start your AI Journey
Join us at one of our Industry Events
We put on events with industry leaders:
Next Event
AI for SMEs:
A collaborative workshop for SME business owners
Hey I'm Rosie, a Venture Builder at Mayfly Ventures. Let's jump on a call to explore big ideas together.
