Venture Building

Our Venture Building Service

Building a product is easy. Building a business is hard. The Venture Building Process involves 3 days of workshops uncovering the nuts and bolts and commercial opportunity within your consulting niche. Over the following 2 weeks we define a product strategy and Go-To-Market Strategy for your new venture.

Understanding GTM Strategy

Your Go-To-Market (GTM) Strategy lays out how to validate your assumptions, turn research subjects into early adopters, find reliable awareness channels to scale, until you hit product-market fit.

‍Joe Young, Mayfly Ventures GTM Strategist

Together we define a comprehensive strategy to send the right message, to the right person, in the right way, at the right time. Your current client base is a powerful weapon which allows you to automatically have what most SaaS founders struggle to find: access early adopters who trust you.
That means your consultancy becomes your built-in go-to-market strategy. We can use this to gain early adopters and find first revenue and scale from there.

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Joe Young, Mayfly Ventures GTM Strategist

The process includes:

Defining your customer segments, demographic and psychographic
Crafting messaging that directly addresses core pain points
Designing a pricing model that balances adoption and margin
Selecting awareness and acquisition channels
Building funnel stages to convert awareness into paying user

Understanding Product Strategy

Your Product Strategy defines a product hypothesis that captures your unique value proposition. Then, we translate that into a living roadmap that: 

Delivers tangible value early
Unlocks key stages of your GTM strategy
Prioritises development based on commercial priorities and risk management

Geo George / Mayfly Ventures Product Strategist

"Product Strategy is more than just a feature list.it’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins."

Product Strategy is more than just a feature list. It’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins.

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Geo George / Mayfly Ventures Product Strategist