Product Strategy

COMMON QUESTIONS

Questions, answered
with honesty.

Launching an AI venture comes with real questions. Here are the ones we hear most - and clrear, honest answers from our team.

Have a different question?

What makes Mayfly different from a software agency?

A software agency builds what you ask for. A venture studio helps you work out what to build, then builds it. Every venture starts with a one-month strategy engagement that validates the commercial opportunity before any code is written, from $15K. Strategy and build sit in one team, so the plan and the product stay aligned.

How selective are you about the ventures you take on?

We work with a small number of ventures at any one time, typically no more than four per quarter, so each one gets the focus it needs. We partner with every qualified client. For a select few, we back the idea further by investing our own equity alongside you, putting real skin in the game.

What industries do you work in?

We have the deepest experience in logistics, manufacturing and healthcare, and we work across other sectors where a real problem can be solved with AI. Named work spans psychology, water brokerage, mining, hospitality and finance. What matters more than the industry is a clear problem, an insider who understands it, and a way to reach customers.

How much experience does the team have?

Since 2023, the team has launched 17 ventures, built 5 AI ventures, and completed 8 investment deals across sectors including logistics, healthcare and mining. Recent work includes cutting clinical report writing from around 10 hours to 20 minutes for Virtuosa, and reducing a 36-hour compliance task to 4 seconds for a national logistics provider.

Who will I be working with?

You work with one team from strategy through to build. The same people who validate your idea design and build the product, so nothing is lost in a handoff to a junior team or an offshore agency. You get one point of contact from your first call to launch, and regular meetings throughout.

Where is your team based?

Our team is based in Australia. You work with local people from your first call through to launch, with no offshore handovers and no work passed to agencies you never met. Being Australian-based means your meetings happen in your timezone, and the people who understand your venture are the same people building it.

What is Mayfly Ventures?

Mayfly Ventures is an Australian venture studio that partners with SMB owners and corporate innovators to build and launch AI-powered software ventures. We work across logistics, manufacturing and healthcare, guiding you from first strategy through to a launched product with one team. Since 2023, that team has launched 17 ventures, including 5 AI ventures.

What makes Mayfly different from a software agency?

How selective are you about the ventures you take on?

What industries do you work in?

How much experience does the team have?

Who will I be working with?

Where is your team based?

What is Mayfly Ventures?

What does Mayfly look for in a partner?

Three things: deep, lived industry expertise of at least five years; a specific, repeatable problem you've personally experienced many times; and genuine commitment to co-building rather than simply hiring an agency. If that describes you, we're likely interested in talking.

Build the right things, in the right order.

Effort spent on the wrong things, in the wrong order.

Four decisions that earn your product its market.

Mapping the real experience

Defining the features that matter

Designing for time to value

Sequencing a costed roadmap

Questions, answered
with honesty.

Have an AI idea but no proof of market yet?

Build the right things, in the right order.

Effort spent on the wrong things, in the wrong order.

Four decisions that earn your product its market.

Mapping the real experience

Defining the features that matter

Designing for time to value

Sequencing a costed roadmap

Questions, answered with honesty.

Have an AI idea but no proof of market yet?

Questions, answered
with honesty.