Water brokers were navigating a maze of overlapping rules across state and federal jurisdictions. Aquifa gave them the sector's first broker-centred platform, replacing manual compliance with a structured, auditable workflow.
Sprawling documentation, shifting regulations and siloed data mean every transaction demands manual verification, dragging time away from clients exactly when timing matters most.
Billions in entitlements traded annually. Every trade dependent on manual cross-checking and record-keeping.
Strategy & Venture Design: We blended Nick Johnston's on-the-ground knowledge with a product strategy built around the trade lifecycle.
Go-to-Market: We launched to Victorian brokers first, then built toward the wider Murray-Darling Basin as standards evolve.
Launched across three states with a clean first-season beta.
Launched across three states with a clean first-season beta.
