All work
Water tradingCompliance

Aquifa

Compliance work in minutes, not hours. Live across three states.

Aquifa is a water-trading compliance platform for Australian water brokers. The rules brokers carry in their heads, across state and federal regulation, now run as one structured, auditable workflow.

What changed.

Only figures already published for this project. The rules brokers carried in their heads now run as one workflow.

3states

States the platform is live in, after a clean first-season beta.

How it happened.

The same path every Mayfly project follows: the expertise a company already has, where it stopped scaling, and what was found and built.

  1. 01The expertiseWhat the company had
  2. 02The limitWhere it stopped scaling
  3. 03Find the leverageIdentify · Validate
  4. 04Build itDesign · Build · Launch
  5. 05EvolveAfter launch

01The expertiseWhat the company had

Brokers who knew the rules of a market worth billions a year.

Australian water brokers trade entitlements worth billions of dollars every year, across overlapping state and federal rules.

Nick Johnston brought that on-the-ground knowledge: which rule applies to which trade, what each registry needs, where the fees come from.

02The limitWhere it stopped scaling

Every trade meant manual checks and manual records.

Sprawling documentation, shifting rules and siloed data meant each trade was verified and recorded by hand.

That time came straight out of time with clients, and the knowledge that made it work stayed with the people who had it.

03Find the leverageIdentify · Validate

Test with pilot brokers before building.

Discovery workshops with pilot brokers, and click-throughs tested within a fortnight, showed where the real friction was: duplicate data entry and opaque fee calculations.

The product strategy was built around the trade lifecycle, with compliance as the product rather than the obstacle.

04Build itDesign · Build · Launch

One structured, auditable workflow.

Automated form generation, real-time rule validation and a dynamic ledger, in a broker-facing front end that iterated quickly on feedback.

A security-first back end protects sensitive entitlement data. The architecture is API-first, so the platform can connect to government registries and ag-tech dashboards as standards change.

05EvolveAfter launch

Victoria first, then the Murray-Darling Basin.

Aquifa launched to Victorian brokers first and is now live across three states.

The first-season beta ran clean, and the roadmap follows the standards as they evolve across the Basin.

The next stage of growth should not be as hard as the last.

Your company has spent years building expertise. Mayfly turns it into something the whole business can scale.

Free 30 minute call · Melbourne, Australia