A gift becomes a donation in under two minutes.
Feels is a corporate gifting platform for HR, rewards and client-appreciation teams. A gift becomes a charity donation the recipient directs, with the finance and tax side handled.
Only figures already published for this project. Already winning over corporate clients.
<2min
From gift to confirmed donation.
1.5M
Charities a recipient can direct their donation to.
0
Physical cards, logistics and the carbon footprint that came with them.
The same path every Mayfly project follows: the expertise a company already has, where it stopped scaling, and what was found and built.
01The expertiseWhat the company had
Feels knew the teams that give corporate gifts, and the finance and tax rules that decide whether a company can do it at scale.
That understanding was the asset the second version was built on.
02The limitWhere it stopped scaling
The original Feels tied gifts to physical cards: cost, logistics, a carbon footprint and friction at every step.
Adoption stalled, and the operational burden made it hard for gifting and rewards teams to commit.
03Find the leverageIdentify · Validate
Workshops with corporate finance teams mapped the moments that decide adoption.
Finance policy and tax treatment turned out to be what let a company adopt the product at scale, so the product was designed around them.
04Build itDesign · Build · Launch
No physical cards. Bulk gifting, automated donation receipts, universal payment options that work across corporate finance policies, and tax compliance built in.
The giver is done in two minutes. The recipient directs the donation to any of 1.5 million charities.
Your company has spent years building expertise. Mayfly turns it into something the whole business can scale.
Free 30 minute call · Melbourne, Australia
