

The original Feels tied gifts to physical cards, which added cost, logistics and friction.
Adoption suffered, and the operational drag made it hard for corporate gifting and rewards teams to commit. The idea was strong, but the format was holding it back.
Physical cards added cost, logistics and a carbon footprint. Adoption stalled under the operational weight.
Fit the finance policy, or you don't scale.
Impact, without the friction.

We mapped the make-or-break moments with corporate finance teams early, so bulk gifting, donation receipts and tax compliance were built in rather than bolted on.
Strategy & Venture Design: We rebuilt Feels as a purely digital experience, removing the cost and logistics of physical cards.
Go-to-Market: We designed for HR, rewards and client-appreciation teams, turning milestones into moments of real impact.
Built for finance from the start.
A fully digital model that scales.
Gifting that lands as real-world impact.
A gift becomes a confirmed donation in under 2 minutes.
Access to 1.5 million charities, already winning over corporate clients.
Access to 1.5 million charities, already winning over corporate clients.