

Adoption suffered, and the operational drag made it hard for corporate gifting and rewards teams to commit. The idea was strong, but the format was holding it back.
Physical cards added cost, logistics and a carbon footprint. Adoption stalled under the operational weight.

Strategy & Venture Design: We rebuilt Feels as a purely digital experience, removing the cost and logistics of physical cards.
Go-to-Market: We designed for HR, rewards and client-appreciation teams, turning milestones into moments of real impact.
Access to 1.5 million charities, already winning over corporate clients.
Access to 1.5 million charities, already winning over corporate clients.