SOCIAL IMPACT

Feels

Gift to confirmed charity donation in under two minutes.

Corporate gifting generates goodwill that rarely reaches a cause. Feels changes that, turning every gift into an instant, tax-smart donation with a frictionless two-minute flow for the giver.

the problem

The original Feels tied gifts to physical cards, which added cost, logistics and friction.

56% of practitioners report patient wait times of three months or more

Adoption suffered, and the operational drag made it hard for corporate gifting and rewards teams to commit. The idea was strong, but the format was holding it back.

10+ hours a week lost to writing clinical reports

Physical cards added cost, logistics and a carbon footprint. Adoption stalled under the operational weight.

The insight

Fit the finance policy, or you don't scale.

Corporate adoption lived or died on finance and tax. Workshops surfaced the critical moments, and the product was built to handle bulk gifting, automated donation receipts and universal payment options across different corporate policies.

opportunity

Impact, without the friction.

the approach

We mapped the make-or-break moments with corporate finance teams early, so bulk gifting, donation receipts and tax compliance were built in rather than bolted on.

strategy & venture design

Strategy & Venture Design: We rebuilt Feels as a purely digital experience, removing the cost and logistics of physical cards.

go-to-market

Go-to-Market: We designed for HR, rewards and client-appreciation teams, turning milestones into moments of real impact.

Product strategy

Built for finance from the start.

Automated receipts and universal payment options mean Feels fits across corporate finance policies rather than forcing one. Finance teams get compliance handled, so gifting becomes a decision about impact, not admin.

Differentiation

A fully digital model that scales.

Removing physical cards cut operational drag and carbon footprint, letting the platform scale where the first attempt could not. Recipients direct donations to any of 1.5 million charities in under two minutes.

Inside the project

Gifting that lands as real-world impact.

The outcome

A gift becomes a confirmed donation in under 2 minutes.

25%  more clients served by psychologists using it.

Access to 1.5 million charities, already winning over corporate clients.

Access to 1.5 million charities, already winning over corporate clients.

Your turn

The same first step Virtuosa took.

If you are an industry expert with a high-potential problem worth solving, the move is the one Lisa made: validate it before you build. You bring the domain knowledge. Mayfly brings the validation, the product, and the build. From $15K. Early ideas welcome.

COMMON QUESTIONS

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