01The expertiseWhat the company had
A founder who knew what companies needed to measure.
Charlie knew the gap: companies run volunteering programs and cannot measure what they are worth.
He knew what the data had to show to count as ESG evidence.
How it happened.
The same path every Mayfly project follows: the expertise a company already has, where it stopped scaling, and what was found and built.
- 01The expertiseWhat the company had
- 02The limitWhere it stopped scaling
- 03Find the leverageIdentify · Validate
- 04Build itDesign · Build · Launch
02The limitWhere it stopped scaling
A custom build quoted at $300K to $1M, with no proof of demand.
The quotes for a custom build ran from $300K to $1M.
There was no evidence of demand to justify that spend, and no product to show investors.
- $300K to $1Mquoted for a custom build
03Find the leverageIdentify · Validate
Build the lean version first.
A lean version was built to test the idea with real customers before committing to heavier investment.
Security, scalability and single sign-on were built in from day one so the product could meet enterprise procurement standards.
04Build itDesign · Build · Launch
No-code and low-code, with a roadmap investors could read.
A blend of no-code and low-code tools delivered opportunity listings, QR check-ins, automated rewards and ESG reporting, faster and cheaper than a full custom build.
The roadmap and workflow evidence brought investors to the table.