Workplace Mental-Health Platform
Bloomwise is an award-winning app that helps organisations put mental health first. Team members log a quick daily check-in, note the feelings behind their mood, and receive guided meditations and bite-sized wellbeing activities. HR managers and team leaders, in turn, see anonymised trend data that flags rising stressors before they become crises. Already trusted by a major NHS provider, Bloomwise transforms reactive support into proactive care and turns wellbeing from a talking point into an everyday habit.
Client
Bloomwise
Year
2023
Services
Product Design
Information Architecture
Strategy
Venture Validation
Go to Market
THE PROBLEM
The workplace is one of the biggest sources of stress, yet most companies still rely on after-the-fact interventions—an EAP hotline, a mindfulness webinar—once burnout is already taking hold. Founders and mental-health practitioners Frankie Lewns and Dr Paris Alexandros Lalousis knew employees needed a simpler, earlier nudge toward self-care and leaders needed concrete signals, not guesswork, about team morale. Without product-development experience, however, they faced a gap between clinical insight and a consumer-grade app that busy workers would actually use.
THE SOLUTION
Mayfly stepped in as product partner, translating clinical expertise into an engaging mobile experience. A friendly check-in flow captures emotion and context in under a minute, while a library of guided meditations, micro-break exercises and short learning modules surfaces instantly relevant support. On the back end, an anonymised analytics dashboard highlights department-level mood trends, enabling managers to spot unhealthy patterns and act early. Secure architecture and NHS-compliant data governance underwrite every interaction, clearing the way for adoption by healthcare providers and corporate clients alike.
HOW WE GOT THERE
Discovery workshops fused Bloomwise’s therapeutic framework with user-story mapping to define core journeys for employees, managers and clinicians. Rapid prototypes tested tone of voice, check-in cadence and privacy messaging until participants reported “no-friction” use. Parallel branding sprints gave Bloomwise a calm, science-backed identity that resonated in both boardrooms and app stores. Mayfly’s operational coaching produced scalable workflows for customer support and data governance, while investor-ready collateral helped the founders secure funding—including a $25 k stake from Mayfly itself. Within a year, Bloomwise landed its first NHS partnership and rolled out to thousands of users.
"Mayfly Ventures has accelerated our growth at every step—designing a product people love, guiding user acquisition, and helping us raise the capital to scale. We wouldn’t be partnering with the NHS today without their expertise and belief in our mission."
Frankie Lewns / Founder
INSIGHTS
Bloomwise shows that wellbeing tools gain traction when they respect three truths: rituals must be brief, feedback must feel personal, and privacy must be absolute. A 60-second check-in lowers the activation barrier; tailoring content to the user’s logged emotion keeps engagement high; and aggregating data before it ever reaches HR earns the trust that sustains long-term participation. The result is a virtuous loop—employees feel heard, leaders receive actionable insights, and the organisation’s culture shifts from crisis response to everyday care.
