HOSPITALITY

Choosey

Contractors paid the moment they clock off.

Hospitality staffing has a payment problem. Choosey solves it, building on a pre-existing community of 90,000 contractors to launch a marketplace that pays instantly, removing the cold-start problem from day one.

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56% of practitioners report patient wait times of three months or more

Unable to attract enough workers and venues at once to be useful to either, they stall. Building trust from zero is slow, costly, and the most common reason a marketplace never scales.

10+ hours a week lost to writing clinical reports

The marketplace cold-start problem: no supply without demand.

The insight

The fastest marketplace starts with an audience.

The hardest marketplace problem was already solved. A 90,000-strong community meant Choosey could launch into liquidity, turning a legal and payment headache into invisible assurance that gave venues and workers confidence.

opportunity

Start where trust already lives.

strategy & venture design

Strategy & Venture Design: We built Choosey onto Clipboard's established network, solving supply and demand at launch.

go-to-market

Go-to-Market: We made instant pay and shifts-in-minutes the reasons workers and venues would stay.

Product strategy

Instant pay, shifts in minutes.

Workers get paid instantly and venues fill shifts in minutes, with compliance handled quietly in the background. The value is obvious to both sides from the first use, which is what keeps a marketplace liquid.

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Differentiation

Engineered for real traffic.

Database schemas were rebuilt for fast queries, workflows stripped to essentials, and the platform load-tested past thousands of concurrent sessions. It proves low-code is about engineering discipline, not a performance ceiling.

25% more clients served by psychologists using it.

Live with headroom past thousands of concurrent sessions.

Your turn

The same first step Virtuosa took.

If you are an industry expert with a high-potential problem worth solving, the move is the one Lisa made: validate it before you build. You bring the domain knowledge. Mayfly brings the validation, the product, and the build. From $15K. Early ideas welcome.

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COMMON QUESTIONS

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Have a different question?

Choosey

Contractors paid the moment they clock off.

Most staffing marketplaces die at the starting line.

The fastest marketplace starts with an audience.

Start where trust already lives.

We launched into an existing community rather than building one, so both sides were present from day one and effort went into performance, not acquisition.

Instant pay, shifts in minutes.

Engineered for real traffic.

Shifts filled in minutes, pay that lands instantly.

An instant-pay marketplace launched into 90,000 people.

The same first step Virtuosa took.

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