Contractors paid the moment they clock off. Launched into a community of 90,000.
Choosey is a hospitality staffing marketplace. Workers are paid instantly after a shift, venues fill shifts within minutes, and compliance runs in the background.
Only figures already published for this project. The platform is live.
90,000
Contractors in the community the marketplace launched into.
The same path every Mayfly project follows: the expertise a company already has, where it stopped scaling, and what was found and built.
01The expertiseWhat the company had
Clipboard had spent years building a community of 90,000 hospitality contractors.
That network was the asset. The question was how to turn it into a marketplace that worked for workers and venues on the same day.
02The limitWhere it stopped scaling
Most staffing marketplaces stall at launch because they cannot attract workers and venues at the same time.
Hospitality staffing also has a payment problem: workers wait to be paid, and venues wait to fill shifts.
03Find the leverageIdentify · Validate
Choosey was built on top of the existing community, so supply and demand were both present at launch.
The offer was centred on instant pay for workers and quick shift filling for venues.
04Build itDesign · Build · Launch
Database schemas were rebuilt for faster queries and workflows cut to their essentials.
The platform was load-tested beyond several thousand concurrent sessions before launch. Compliance is handled in the background.
Your company has spent years building expertise. Mayfly turns it into something the whole business can scale.
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