A hospitality rewards platform that had lost momentum found it again. Mayfly rebuilt the commercial foundations, wrapped loyalty, fee-free payments and venue discovery into one product, and took it to market.
Maintenance costs were spiralling, the product offered only a venue directory and a gift feature, and the lack of integrated payments made onboarding venues, and convincing investors, nearly impossible.
$400K spent on a build that could not scale. Years lost in development limbo while competitors moved ahead.
Strategy & Venture Design: We rebuilt the product around what patrons and venue owners genuinely use, not a feature list.
Go-to-Market: High-fidelity prototypes let James pitch pilot venues and marquee brand partners before production code shipped.
More than 10 national brand partnerships secured. On launch night 50 users signed up organically; within weeks the count passed 3,000, validating the new direction.
More than 10 national brand partnerships secured. On launch night 50 users signed up organically; within weeks the count passed 3,000, validating the new direction.
