From a stalled build to 3,000 users and ten national brand partnerships.
Mucudu is a hospitality rewards platform. Loyalty, fee-free payments and venue discovery, rebuilt from scratch around what venues and their customers actually do on a busy night.
Only figures already published for this project.
50
Users signed up organically on launch night.
3,000+
Users within weeks of launch.
10+
National brand partnerships secured.
The same path every Mayfly project follows: the expertise a company already has, where it stopped scaling, and what was found and built.
01The expertiseWhat the company had
James knew the venues, the brand partners and the moment that matters: paying at the bar without friction.
What the business needed was a product that could carry that into every venue.
02The limitWhere it stopped scaling
The first product offered a venue directory and a gift feature. Without integrated payments, onboarding venues and attracting investors was close to impossible.
Maintenance costs kept rising, years went into development, and competitors moved ahead.
03Find the leverageIdentify · Validate
The legacy codebase was scrapped. User-story workshops focused the product on instant rewards, friction-free checkout and social sharing.
Live service testing confirmed the near-zero-fee payment flow worked on a busy night, and high-fidelity prototypes let James pitch pilot venues and brand partners before production code shipped.
04Build itDesign · Build · Launch
A custom payment gateway integrates with leading POS systems and removes middle-man fees, so transactions cost customers and venues nothing.
Thumb-reach navigation, one-tap tab sharing and QR checkout were shaped by bartender and patron feedback.
Your company has spent years building expertise. Mayfly turns it into something the whole business can scale.
Free 30 minute call · Melbourne, Australia
