Mucudu
From stalled venture to 3,000 users and ten national brand partnerships.
A hospitality rewards platform that had lost momentum found it again. Mayfly rebuilt the commercial foundations, wrapped loyalty, fee-free payments and venue discovery into one product, and took it to market.
Mucudu's $400K earlier build had stalled before Mayfly stepped in.
Maintenance costs were spiralling, the product offered only a venue directory and a gift feature, and the lack of integrated payments made onboarding venues, and convincing investors, nearly impossible.
$400K spent on a build that could not scale. Years lost in development limbo while competitors moved ahead.
Zero-cost transactions change the maths.
Rebuild around what regulars value.
We scrapped the legacy codebase and started fresh, running user-story workshops to re-centre the product on instant rewards, friction-free checkout and social sharing.
Strategy & Venture Design: We rebuilt the product around what patrons and venue owners genuinely use, not a feature list.
Go-to-Market: High-fidelity prototypes let James pitch pilot venues and marquee brand partners before production code shipped.
Designed for the thumb, tested in service.
Backed with real conviction.
A night out, rewarded in a single tap.
From a stalled venture to 3,000+ users within weeks.
More than 10 national brand partnerships secured. On launch night 50 users signed up organically; within weeks the count passed 3,000, validating the new direction.
More than 10 national brand partnerships secured. On launch night 50 users signed up organically; within weeks the count passed 3,000, validating the new direction.
Take the first step.
