Geo George: where the opportunity is, and whether it is worth building.
Geo leads product strategy and design, translating complex operational problems into products that are well-considered, commercially grounded, and built to be used.
Updated 27 October 2026 · Mayfly Ventures, Melbourne
Understand: the stage Geo leads.
Geo leads the first stage: two weeks with the people who do the work, to find where AI would create commercial value, compare the opportunities and put a commercial case on each. The output is a prioritised opportunity and a recommended first move, or a clear reason not to build.
We help established businesses identify where AI can create commercial value, then bring strategy, design and engineering together to deliver it.
See the full process, including timing.
The work, by industry.
Every project at Mayfly is one team from the first conversation to delivery, so the proof is the firm's, not one person's. Where AI has already created commercial value for an established business, with the published figures:
- Construction: Handover+, a record kept for the ten-year liability window
- Healthcare: Virtuosa, clinical reports in about 20 minutes, down from around 4 hours
- Logistics: DGC, compliance paperwork per run in under 30 minutes, down from 8 hours
- Mining: AtSite, emergency alerts in under ten seconds
- Hospitality: Choosey and Mucudu
What people ask Geo.
What does a Founding Partner, Product Strategy do at Mayfly?
Decides what is worth building and why. Geo runs the Understand stage with the client's own people, ranks the opportunities on commercial value and feasibility, and carries the product decisions through design and build so the strategy and the system never separate.
Who does Geo work with?
CEOs and owners of established Australian businesses, typically AUD 20 million to 200 million in revenue, who have a specific problem or opportunity and want an honest answer on whether AI belongs there. The first conversation is a free 30 minute call.
What happens on a first call with Geo?
You describe what is under pressure or what you want to pursue. He asks what a worthwhile result would look like and what already exists in people, systems and data. You leave with a view of whether AI belongs there, a sensible first step and whether Mayfly is the right fit.
Talk to Geo about what is getting harder to scale.
A free 30 minute call. Bring the problem, the opportunity or the idea, even if it is rough. No technical brief needed.
Free 30 minute call · Melbourne, Australia